Revival of the Toyota Sport Bag

At the beginning of this year Servco Pacific Inc. launched its 100th anniversary limited edition vintage Toyota Sport duffel bag. It’s currently being sold at all Servco dealerships and comes as a mahalo gift with every new Toyota sold in 2019. Servco will also be giving bags away via a social media contest each month.

The bag was first created in the 1960s when Servco president Tom Fukunaga saw children at Palama Settlement carrying their baseball gear to a game without any bags. He created the Toyota Sport Bag and from the ‘60s to ‘90s, Servco gave away tens of thousands of bags per year to young athletes across Hawaii, resulting in a large number of local families still owning and using the bag to this day.


A portion of the new relaunched bag sales will be donated to Palama Settlement, and to the Boys & Girls Clubs on Kauai and Maui. Palama is very fortunate to be a beneficiary of the program this year and is grateful for Servco’s long history of support and giving back in our community.

If you’d like to support our organization and the Boys & Girls Clubs, you can purchase your very own Toyota Sport Bag at any Servco dealership, while supplies last.

*Photos from Servco Pacific Inc. and Palama Settlement Archives.

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